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US magazine Esquire has sought to brush aside the gloom pervading the print industry by unveiling a genuine first: a cover partly of electronic ink.
Using the technology that Amazon employed for its Kindle e-book reader, the magazine includes a panel flashing the message 'The 21st Century Begins Now' on the cover of its October issue, which marks the magazine's 75th birthday.
The slogan and images blink on and off, thanks to a panel containing micro-capsules of ink controlled by an electric charge from a battery developed in China. The innovation has excited a magazine world fighting declining circulation and falling advertising revenues as readers migrate to the internet. David Granger, the editor-in-chief of the men's magazine, said advertisers had packed out the issue

NEW YORK, Sep 10, 2008 (GlobeNewswire via COMTEX) -- EQUITIES Magazine, a financial news provider catering to retail and self-directed investors and the institutional investment community, has released its September issue, now available on newsstands nationwide, at a wide range of bookstores, and online at www.equitiesmagazine.com.

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